"Mal Brough" is a great name. It's kind of onomatopoeic, isn't it? It suggests stern forthrightness with a touch of rural blokiness thrown in.
And the surname alone lends itself to catchy headlines, of course. We've already had "Brough justice". Now there's "Brough and ready" .
I reckon it won't be long before we see an article about the minister's sensitive, kind side titled "A diamond in the Brough".