NOT MEANT TO BE TAKEN LITERALLY!
If this blog is anything it's sit-down comedy. I don't break news stories. I rant, growl, quack on and joke about them.
If you can't see where this blog is coming from you're an utter peckerhead.
"Mal Brough" is a great name. It's kind of onomatopoeic, isn't it? It suggests stern forthrightness with a touch of rural blokiness thrown in. And the surname alone lends itself to catchy headlines, of course.